Monday, 25 October 2010

Eat, PLAY, Love

Technology can often pose a threat to the fashion industry. With technological advances comes the risk that the mass production these technologies permit will render age-old techniques and one-of-a-kind quirks obselete. Magazines and newspapers face continual problems as their readers turn to the internet where they can watch fashion shows and read news stories for free.

But amongst the downsides come the obvious advantages (making our lives that little easier, making information faster and more easily communicated...) but also the gems. There is one blossoming art form that shows to me how we should be using technology - not merely as a digitalising way of life, but as a tool for humans, and human creativity. Fashion on film shows how technology can be used to create something beautiful.

With the birth of the i-pad and the expansion of media platforms I expect that in the not too distant future designers and retailers everywhere will use film as a natural means of selling product. No doubt the art form will become sadly mainstream and lose its allure. But for now at least we are still in the stages of play where producers, stylists and designers are experimenting with film and achieving beautiful, one of a kind results.

Below are some of my favourite fashion films. They are short, sometimes bizarre, and their purpose is often unclear. But all of these films capture a humanity and playfulness that is beautifully individual. In a sometimes depressingly homogenised world, and when university stress makes me momentarily disollusioned with the fashion industry, these films make me smile and remind me of what fashion can be.

My faith has been restored.

(Click on the links to watch the films for yourself...)

Vanessa Bruno, Le Bel Eté

Vanessa Bruno's film, 'Le Bel Eté' showcased her Spring/Summer 2010 range, was directed by Stephanie De Guisto and starred Lou Doillon. The film isn't just a moving catalogue - in fact the clothes are secondary. What it is is a heartwarming series of uplifting and beautifully shot moving images.

Lou Doillon dances in flour to a background of cheerful music, and balances flowers on her head in a hot pink dress.
Between the scenes of dancing, play and then the sunlit euphoria at the end, there is a poignant moment in which Gonzales plays painfully beautiful piano music and the camera focuses on Lou Doillon's tear stained face.

One of the things the film does so well is capture emotion - after Doillon's tears come unbounded happiness as she rolls down an empty sand dune.

I think 'Le Bel Eté' is my favourite of all these films. Does it sell Vanessa Bruno's collection? Does it matter? What it does instead is warm my heart and make me happy to be human.

Vanessa Bruno, Night and Day

After the success of 'Le Bel Eté' came 'Night and Day' for the Autumn/Winter 2010 collection, a darker but equally compelling film.

The music really makes it in both of the Vanessa Bruno films. From Efterklang's bewitching folk 'Raincoats' to Gonzalez' piano music and Doillon's haunting vocals the music adds another dimension to the images.

Romantic and girly magazine, Lula features many short films on their website...

Why don't they let us fall in love ? Catherine Servel
The title of this film is as romantic as the film itself.

Fireworks for Five Eyes, My Party by Sandra Freij

Ethereal light, an old house and hundreds of white feathers.
I love the misty layers of this film; the models are ephemeral ghosts bathed in gold light.
Doll is Mine by Damon Heath

I love the song that accompanies this short film - Better Times by Beach House. Its video too, is beautiful and worth watching.

Cecilia Mary Robinson, Spring Summer 2011
This film, orchestrated by Swedish director Sandra Freij, is stunningly cinematic.
Every single shot was beautiful.

Complainte de la Seine, Carlotta Manaigo
This film ends fairly strangely, but I still loved it - mainly because I wanted her Parisian appartment and her underwear.
The film was composed of exquisitely stylised black and white images.

Liquid Luxe, Lacey
This film, featuring plastic Melissa / Vivienne Westwood shoes and ballooning clouds of coloured powder, was perhaps the strangest, but also one of my favourites.

The colours, shapes and patterns are simply stunning and showcase what we can achieve with the help of technology.
Hayclon Days - Gemma Booth
Shot on a charmingly grainy film 'Hayclon Days' evokes the simple joy and nostalgia of summer.
There is a glorious golden light throughout, and the film makes me yearn to run through the sea like a child.

Although some of these films promote designers or clothes most of the time it is unclear what they are really for or what they really mean. But sometimes you can fall in love with a poem without really understanding it. These films are moving poetry.


Tuesday, 19 October 2010

Snuggle Bunny

D&G Autumn/Winter 2010

When times are hard we all crave a bit of comfort. Everyone knows the feeling: you're stressed by work, it's pouring with rain or perhaps you're just having one of those days. Suddenly all you want is mashed potato and gravy, a big hug and a warm duvet to curl up in.

It seems designers understand that feeling too. Tear out page 'No Pain No Gain' from the fashion rule book because this winter the tables have turned. Being comfortable has never been so chic.

D&G Autumn/Winter 2010

If stressful days drive me to the mashed potato it seems a global recession sends designers running for the comfort blanket. The Autumn/Winter shows were awash with all things snuggly. At D&G cheery reindeer motifs and snowflake prints covered chunky belted knits and fluffy snow boots warmed the models' feet.

Just a few weeks ago Selfridge's was invaded by a flock of Selfridge yellow sheep and Savile Row became a grassy field for the day as part of Woolmark's 'Campaign for Wool'. Over recent years the demand for wool has fallen dramatically, hence the campaign launched by Woolmark.

With D&G on the case however, they really shouldn't worry. Wool suddenly looks far more desirable already.

Chanel Autmn/Winter 2010

Besides from warmth this trend is to me about one thing and one thing only: cuddle factor. And what is more cuddly than a fluffy teddy bear?

Fur is having its heyday. As the nights draw in wrapping oneself in fur seems the only way to beat the winter blues. What better way to make life seem brighter than by wearing a hug?

Chanel Autmn/Winter 2010

Oh but did I mention this is all about faking it? After a Chanel collection entirely dedicated to faux-fur Karl Lagerfeld has deemed the real deal demodé. Now you can keep the cuddle factor whilst being right on trend and maintaining a clear conscience at the same time.

If you fall within the vast majority of the population, meaning D&G and Chanel lie beyond the reach of your pocket, fret not. The high-street is heaving with affordable alternatives to transform you into a stylish snuggle bunny.
I very very nearly bought this coat (£69.99, Zara). I tried it on initially as a joke. I wanted to look like a yeti. However, as soon as the white shaggy number was on my back I never wanted to take it off. Not only was I warmed from head to toe, but I felt instantly and extravagantly fabulous. Such was the feeling when I wore this coat that I was tempted to part with £70. That is, until I read the care label that read 'no machine washing, no hand washing, no dry-cleaning. Do not get wet.'

I do think there is something ridiculously glamorous about owning a coat you can never wash, but unfortunately I'm not quite that glamorous.

The faux-fur on the collar of this wooly teddy-bear coat (£59.99) is so soft it could be real. Don't worry though, no animals were harmed in the making of this coat.
This frock coat from Miss Selfridge (£90) mixes two of the most tactile fabrics - soft velvet and snuggly faux-fur. Prim and ladylike it just looks just the thing to wear to the theatre. With big fluffy ear-muffs of course.
Capes are big this season so this furry one (£95 Miss Selfridge) is right on the money. Basically like wearing a bear.
Next always used to make me think of mums and that horrible phone book of a catalogue (far too many autumn leaves and sickeningly happy children). Recent seasons, however, have seen a turn-around for the high-street giant. I no longer feel embarrassed shopping in Next, and could have very easily got carried away in the Westfield's shop near to my college. I love this cropped cream jacket and it's a snip at £30.

There is nothing quite like the good old fashioned jumper. Whether it's pretty and girly...

Stripey, soft and oversized...

Fluffy and tactile...

A chunky cable knit like the jumpers grandad used to wear...

Bright and blanket-like...

Just plain cute...

Fringed boho...

Caramel teddy bear...

A cardigan for the alpine slopes...

Gentlemanly chic with leather elbow patches...

Hooded for snowy weather...

Or a colourful fairisle cardi.

If that wasn't enough fluffy, furry, snuggliness, then you will of course need the accessories to match...

With all that choice there is no excuse for not snuggling up.